Post by account_disabled on Feb 13, 2024 7:23:41 GMT
5 tricks to save 17% fuel per month. Perfect. Tell me which solution you prefer between the two. In the second case I pushed the concept of savings and gave a precise time range, i.e. the month. I used another copywriting formula . The percentage works because it is specific, scientific . Communicates competence and mastery of the topic. Obviously you have to know the numbers: you can't communicate percentages at random. Use loss aversion in copywriting First tip a copywriter needs to address: Don't use loss aversion as soon as you put your hand on the keyboard. Study well the target audience, the product or service you are describing and turn the savings into a benefit .
loss aversion People want to know how their lives will change 10 best gps tracker services in Bangladesh once they choose the product or service you are offering. They are not interested (or at least relatively interested) in the technical characteristics . They want to know what good you will do for their existence: This app has a geolocation system with very refined technology. Save 17% on fuel per month with the geolocation of petrol stations. How to use loss avoidance in persuasive web copywriting ? This typical cognitive bias is used by Neil Patel with a pop-up: “ traffic” . Immediately afterwards you will find 2 buttons: Yes, send me the free guide to generating traffic.
No thank you. I have enough traffic. Now focus on this last point and answer me honestly : is there an individual in this world capable of bearing the idea of losing traffic? Can you resist the endowment effect? No, especially because you don't lose anything: he doesn't ask you for money to have the guide so there is no loss. Only profit . Which for consistency you are forced to accept. persuasive copy The first pop-up, endowment effect. The first persuasive copy experiment was successful. Even the most astute user finds himself in difficulty when faced with this paradox, when faced with this apparently unacceptable conclusion. Because it has to go against your goal.
loss aversion People want to know how their lives will change 10 best gps tracker services in Bangladesh once they choose the product or service you are offering. They are not interested (or at least relatively interested) in the technical characteristics . They want to know what good you will do for their existence: This app has a geolocation system with very refined technology. Save 17% on fuel per month with the geolocation of petrol stations. How to use loss avoidance in persuasive web copywriting ? This typical cognitive bias is used by Neil Patel with a pop-up: “ traffic” . Immediately afterwards you will find 2 buttons: Yes, send me the free guide to generating traffic.
No thank you. I have enough traffic. Now focus on this last point and answer me honestly : is there an individual in this world capable of bearing the idea of losing traffic? Can you resist the endowment effect? No, especially because you don't lose anything: he doesn't ask you for money to have the guide so there is no loss. Only profit . Which for consistency you are forced to accept. persuasive copy The first pop-up, endowment effect. The first persuasive copy experiment was successful. Even the most astute user finds himself in difficulty when faced with this paradox, when faced with this apparently unacceptable conclusion. Because it has to go against your goal.